Post by account_disabled on Mar 6, 2024 3:01:05 GMT -5
With the topics addressed by james at the beginning of this interview, we delve into how a company can increase its roi with cx: “ we need to link cx work to 4 axes: acquisition, retention, wallet share and cost. Are we getting more clients? Will they stay long term? Are they spending more money? Are our operating costs decreasing? Focusing on these 4 axes will achieve great results.” another relevant topic within a cx strategy is data management. For this reason, we wanted to know what dodkins thinks about the importance of this and if he agrees that data is the oil of the 21st century: “ we are currently drowning in data, but we are hungry for information. Data companies have gone from megabytes to petabytes in a short period of time. If we do not manage this data correctly and obtain relevant, contextual and actionable information in real time, we should bother collecting it.” up to this point we talked about customers, hyper-personalization and data; but we still do not include collaborators in the cx strategy.
What is your opinion regarding creating satisfactory experiences for collaborators: “whoever wants to put their customers first must put their collaborators at the top. You are much less likely to make happy customers with unhappy collaborators. “I don’t think this is a revolution and most business leaders understand that.” to finish james, we would like to know what are the most relevant topics that you will talk about in your presentation at cx day colombia: “I'll look to see what Buy Bulk SMS Service lessons we can learn from the world of music to help us turn our customers into fans!” cx day colombia 2022 is an event produced by cx events and will be held on october 26 and 27. Registration is free and can be done at the following linkBy wow! Customer experience | 20 oct 2022 | service design | 0 comments wow! Stories: how mariscal sucre airport improved your experience service design is undoubtedly one of the cornerstones when you want to improve people's experiences. In this installment of history wow! We will tell you how, thanks to service design, the mariscal sucre airport in ecuador obtained great recognition.
Designing for people, showing empathy and caring about improving are key to offering a proposal superior to what you have . And that premise was the starting point to redesign the service at the mariscal sucre airport in quito. Thanks to the reformulation and improvement of its services, the air terminal has reached level 4 in the passenger experience accreditation and was recognized by the international airport council . The essential thing about focusing on people service design -or service design- is one of the most used processes by all those companies that want to optimize people's comprehensive experiences , taking into account everything from employees to customers. If you want to know more about how ds helps organizations, and how cx gets involved in the process, read this article on our blog . Just as the world changes, so do people's needs, which is why services must always be at the forefront of what the consumer is looking for. In itself, through service design it is about ensuring that the product is always seen as a service that can be improved, iterated and, above all, that focuses on people.